Asmodee teams up with TikTok stars for the #DobbleChallenge

Asmodee teams up with TikTok stars for the #DobbleChallenge

Asmodee teams up with TikTok stars for the #DobbleChallenge

Asmodee is bringing the UK’s No.1-selling game, Dobble, to TikTok as stars of the wildly popular social app take part in two exciting brand campaigns.

The first is the #DobbleChallenge, in which some of the platform’s most followed users –including Mr Tov, KaygonElliot, Fleur Robertsand Dani Speaks –will test themselves playing the game of speedy observation, which ranked as the country’s best-selling game for the second year in a row as per NPD’s Full Year 2019 data.

Influencers will race to match Dobble cards to the beat of a music track, building up a streak of matches against the clock, while encouraging their followers to do the same, giving a viral spin to the quick-playing card game.

Asmodee is also partnering with TikTok influencers including Abi Clarke Comedy and OTB for an Intense Games Night, in which these masters of the app’s signature short-form comedy publish video skits using a selection of the company’s best-known games.

“We’ve seen the growth in the number of users and the general visibility of TikTok since lockdown began,” said Ben Hogg, Asmodee’s Marketing Manager.

“For us, it is an exciting way to reach new audiences using highly entertaining and memorable content that encourages other users to get involved.The content looks fantastic and really shows viewers the fun they could have with Dobble.”

In the June release of NPD data, Asmodee was named the 7th highest toy manufacturer year-to-date by value, with thehighest growth of any company above it, with +37 per cent. According to NPD, Dobble is in the 10th best-selling item in the toy market by value in 2020.