Find us at this year's famous London Toy Fair! This is the largest dedicated game and toy show in the UK, returning for its 72nd year at Olympia Grand, National, and Upper West Halls on January 20th, 21st, and 22nd. And asmodee are getting involved again this year!
You can find us at stand N12, where we will be showcasing the very best of our products. Come along and discover what the UK’s leading board and card games distributor has in store this year! From classic favourites to exciting features, read on to find out what asmodee are bringing to the table at the London Toy Fair 2026!
Play To Win In Store
At this year's London Toy Fair, we will be making it easier than ever for retailers to bring world-class tabletop experiences to their customers showcasing the best ways to merchandise your fixture, sharing with you the best games to stock across Classic, party & adult, family strategy, card & travel, and kids! This will include classics such as:
And several light strategy games like:
- Wingspan Plus
- Sushi Go
Feature games
Explore our collection of feature games that we will be showcasing at this year's London Toy Fair.
Lego - Brick Like This
Published by asmodee in summer 2025 in partnership with the LEGO Group, the popular Brick Like This! This is a fun family party game which sees teams race to finish their LEGO models, which requires one teammate to describe the model, while the other has to build it based on the description. Brick Like This has already become a popular party game since its August 2025 launch, and we’re keen to showcase this to you all at this year's London Toy Fair, along with our other shared game, Monkey Palace.
Star Wars: Unlimited
Launched in 2024 with its first set, Spark of Rebellion, Star Wars Unlimited has become a successful and popular game within the trading card scene since its much-anticipated release. Fantasy Flight Games is set to release 3 exciting new sets this year:
- Star Wars: Unlimited A Lawless Time
- Star Wars: Unlimited Ashes of the Empire
- Star Wars: Unlimited Homeworlds
Visit our stand to find out about all the exciting things in store for the Star Wars: Unlimited trading card game this year and keep an eye out for our new releases!
Pokémon
We believe the Pokémon trading card game is well worth some praise at this year's fair. Although this has been a favourite in the trading card world for years since its release in 1999, we have seen another boom of popularity in the past year, due to exciting new releases such as:
- Pokémon Scarlet & Violet - Journey Together
- Pokémon Scarlet & Violet - Destined Rivals
- Pokémon Mega Evolution
- Pokémon Phantasmal Flames
- Pokémon Black Bolt & White Flare
These popular new releases have contributed to Pokémon’s surge in demand in the past year, and we anticipate this to continue throughout 2026. There’ll be plenty of exciting sets available to check out at our stand!
Flip 7
This is a fairly new, innovative card game released in 2024, already nominated for two awards at the Annual Gaming Awards. Suitable for anyone over eight years old, Flip 7 is an ideal family party that can be enjoyed by most ages. And this isn’t just about strategy, it’s a complete push-your-luck game, taking risks with every card flipped, and we can’t wait to showcase it at this year's fair!
Classic favourites
As well as the above-featured products that we’re dying to share with you all, we will also be proudly showcasing several classic favourites, including:
Dobble
The iconic speedy observation game where players of all ages must race to match the identical symbols on two different cards! Dobble creates excitement for both children and adults alike, making it a classic game loved by everyone. The popular giant virtual Dobble screen will be returning this year too where you can try to get a high score!
Taco Cat Goat Cheese Pizza
Taco, Cat, Goat, Cheese, Pizza is a unique, addictive card game that is ideal for families, featuring a similar structure to iconic household games like Snap. First released in 2017, it has since become a classic game loved globally by many! Check it out at stand N12 at this year's fair!
Exploding Kittens
Exploding Kittens is a funny, quick-playing game that uses a similar structure to Russian Roulette. Players must draw cards until someone draws a crazy exploding kitten and ultimately loses the game. This year we’ll be showcasing an exciting range of party games from Exploding Kittens, come and take a look on the 21st, 22nd or 23rd January!
#1 Strategic Trading Card Games
We also have a brand new area at our Toy Fair 2026 stand, which will showcase our extensive range of the best trading card games, as a number one UK leader in the space. You can expect to see:
- Riftbound
- One Piece
- Gundam
- TGC accessories from Gamegenic and Ultra Pro
See you there!
Now you’ve had your sneak peek of our London Toy Fair 2026 stands, all that’s left to do is come and find us at stand N12 when the fun begins! There are no specific booking slots or times; simply reach out to your account handler to secure a meeting. Alternatively, we will also have an open stand that you are free to pop by and visit any time between the 21st and 23rd January. We can’t wait to see you there! If you have any questions ahead of the fair, don’t hesitate to get in touch with our friendly team.
