Star Monsters Series 2 launching on 1st September 2016
Second series to introduce new crystal Star Monsters and mysterious new rare characters….
Collectable specialists Magic Box Toys, launched Star Monsters in February 2016. Series 1 of the pocket money friendly collectable has been a great success and reaction from both consumers and retailers has been outstanding. With an equal appeal to both boys and girls, Star Monsters has found a gap in the collectables market.
Star Monsters are wonderfully bright, colourful, tactile and above all, collectable. Each character has been formed from a star that has fallen to earth. The star transforms into a Star Monster, taking shapes and characteristics from the environment it lands in.
Star Monsters Series 2 introduces 72 brand new characters, each with its own personality and origins. Series 2 Star Monsters will be available in new transparent crystal colours, as well as regular and essential colours too. Series 2 Mini Capsules and Capsules will also be in the new transparent crystal colours.
New rare silver, gold and evolution Star Monsters will be available for collectors to hunt and series 2 will include the first ever Star Monster with Evolution Level 3….
A new and mysterious family of Shadow Star Monsters has arrived for Series 2. With a special metallic style finish, the Shadow characters are sure to be highly sought after by collectors.
Star Monsters Series 1 was the number one TV advertised toy in Q1 2016, based on kids 4-9 TVR’s. A new and extensive TV and marketing campaign is scheduled to complement the launch of Star Monsters Series 2 on 1st September 2016.
Magic Box Toys UK Director, Ben Harper commented: ‘The reaction to Star Monsters has been fantastic. Consumers and retailers seem to have embraced the concept and the pocket money prices. We are introducing some fantastic new elements for series 2 and are expecting the brand to keep on growing.’
Star Monsters was selected as one of the winners of Best New Toys 2016 at the London Toy Fair 2016.
Star Monsters are available to the UK toy trade through Esdevium Games. Star Monsters 2 will be exhibited by Esdevium Games at Autumn Fair 2016. FSDU units available to toy trade customers. Please call 01420 593593 for more details or email email@example.com.
A website is available at www.starmonsters.net
Twitter, Instagram, Facebook – @StarMonstersUK