Dobble Challenge promotion secured additional sales of 6,000 units across independent retailers.
Retailers were tasked with selling 100 copies of Dobble over one year, solely through in-store demonstrations. The reward for the 32 successful stores which sold over 100 units was an additional £1 rebate and one entry into a prize draw to win a tablet for every unit they were able to sell.
The biggest Dobble seller was Wise Owl Toys of Worcester with 915 units. This year’s total brought Wise Owl’s Dobble sales to over 4,000 units since the game’s release less than four years ago.
The winner of the prize draw was Imagine Toys of Holmfirth, West Yorkshire, which sold more than 750 copies of Dobble.
Esdevium’s marketing manager Ben Hogg commented: “Promotions such as this are a nice way to encourage retailers to really get to know and show your product, whilst giving something back to them at the same time. The aim of this was to show what can be achieved when stores get behind a game such as Dobble – some of the sales have been staggering.”
Esdevium intends to commit further resources towards Dobble in 2015 with the introduction of TV advertising.